Crafting Interactive Email Campaigns for Live TV Events

ABC needed a way to boost audience engagement and live viewership during two of its biggest televised events: The Oscars and The Bachelor. We partnered with their team to develop dynamic email campaigns that connected fans, promoted participation, and encouraged real-time interaction.

Creating Targeted Email Sequences

We segmented the audience based on user preferences and viewing behaviors, delivering personalized emails tailored to each event. These campaigns included countdown timers, reminders, and direct links to live streams, helping drive tune-in rates for both shows.

Designing Visually Engaging Templates

We designed branded, mobile-friendly email templates that reflected the excitement of each event. Each template balanced strong visuals with clear calls to action, inviting users to engage with interactive features like live predictions, fantasy leagues, and exclusive behind-the-scenes content.

Building Interactive Features

For The Oscars, we integrated a countdown clock based on the user’s timezone to create urgency. For The Bachelor, we developed a dynamic email tied to a live fantasy league countdown, allowing fans to update their predictions in real time.

Key Highlights

• Increased click-through rates with interactive countdown timers

• Boosted engagement through gamified email features

• Designed mobile-optimized templates for event-driven campaigns

• Delivered personalized, segmented content across audience segments